Mission Statement Definition and Value – Thoughts from Dilbert

This was one of those Statements of Truth that I read in “The Dilbert Principles,” a book by Scott Adams.

Can you say this anyways better?

Mission - all good companies have one


All good companies have one. Yep. (Well, mostly…)

Many of them also say that, “People are our most important asset.”

Un huh.

That is why this represents the View from The Front along with the View From The Back, an organizational reality.

Mission Statement, View Front Color Plus Back

See my blog for some supporting posts.

image of the Square Wheels Guy, Dr. Scott Simmerman


Dr. Scott Simmerman is a designer of team building games and organization improvement tools. Managing Partner of Performance Management Company since 1984, he is an experienced presenter and consultant.

Connect with Scott on Google+ – you can reach Scott at scott@squarewheels.com

Follow Scott’s posts on Pinterest: pinterest.com/scottsimmerman/
Scott’s blog on Poems and Quips on Workplace Improvement is here.


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