Customers – They Feel The Bumps and Thumps
We spend a LOT of money on marketing, generally defined as the effort to attract new customers and retain new customers. But the reality is that we spend a LOT of that money… Continue reading
Category Archive: strategy
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Simple Thought on Good Strategic Planning
Lots of data suggest that good strategic planning is different than good strategic planning implementation, and that 90 to 95% of initiatives fail to meet management expectations even though the initial thinking was… Continue reading
The Chaos of Strategy Implementation, a poem
My colleagues talking about strategy implementation got me thinking about how I often see the reality of cascading a strategy from the top down through the levels of management to implement new ideas… Continue reading